People ask AI first.
Shoppers and owners now ask an assistant whether something is real, what it is worth and what to do with it, before they ask a store.
For brands and their customers
AI for physical products.
Give every product you make a secure identity that people and their AI can read, trust and act on. Tap to verify, ask anything, buy or hand over, all from the product itself.
- Verify with a tap
- Ask the product
- Buy and hand over
Why now
People are starting to ask AI. Products need to be able to answer.
AI can't trust a physical thing.
An assistant can read a web page, not a handbag. Without a secure identity, your product is invisible to it, or described by whoever posted first.
A tagged product, AI can read.
The TAG IT tag gives each item an identity an assistant can verify, explain and act on, under rules you set.
For your customers
Tap. Ask. Buy. Hand over.
Everything a customer wants to know or do with a product starts at the product. The assistant answers from the record and prepares any action for their approval.
Verify with a tap
Hold a phone to the product. No app to install.
Ask the product
Is it real? Who owns it? How do I care for it? The answer comes from its record, not a forum.
Buy from the product
If the item is listed for sale, the same tap can start the purchase.
Prove and pass on ownership
The recorded owner hands it over with a signed action instead of paperwork.
For your business
More than authentication. More value from every product.
Give your brand a direct connection to every product it makes, and give your customers a reason to trust it.
Smart tags, ready for your products
Pre-programmed NFC smart tags in a range of sizes, shapes and formats, chosen to fit your packaging, bottles, luxury goods or textiles.
Trust your customers' AI can confirm
Customers, and the assistants they use, check a product's secure identity with the phone already in their pocket. A clear answer before they buy.
A storefront an assistant can sell from
One tap connects customers to your brand: product information, care guidance, ownership services and, where enabled, Tap to Buy.
Tap to Buy takes credit and debit cards through Stripe, PayPal, and cryptocurrency including Bitcoin for customers who prefer to pay that way.
Operations your own AI agents run
Product records, ownership transfers and lifecycle events live in one system. Your team and your authorized AI agents handle routine work in the TAG IT business app, under permissions you set.
Illustrations, not customer data. Tap to Buy and lifecycle workflows are scoped per pilot.
How it works
A tag, a record, and AI that reads it.
Secure identity. Instant verification. Smarter ownership.
Tag.
An NXP cryptographic NFC smart tag gives the product a secure identity and links it to its record.
Record.
The record holds what is known about the item: identity, ownership, history and product data, in a form compatible with the EU Digital Product Passport.
AI.
People and authorized AI agents read the record and act on it within permissions: verify, ask, buy, hand over, flag, resolve.
Built on Base · GS1 Digital Link · EU DPP compatible · NFC Forum member
9:41
verify.tagit.network
Authentic
Tag verified by TAG IT
CLAIMED
- Product
- Luxury handbag
- Brand
- TAG IT Demo
- Ownership
- Claimed
- Category
- Handbag
- Material
- Leather
VERIFIED OWNER RATING
5.0
1,284 verified owner reviews
Open product passport →
Rate as verified owner
Ask AI about this item
Product evidence
One item. Everything on record.
Pick a product and inspect its record: what the tag check proved, who is recorded as the owner, what it sells for, and what happened last. This is what the assistant reads before it answers.
Luxury goods
At resale, the buyer checks the bag in hand against its record and the recorded owner hands it over with a signed action.
Luxury goods, pharmaceuticals, industrial parts and more: see the industry notes.
Integration
Connect TAG IT to the tools you already use.
Your business does not need another disconnected system. TAG IT adds secure product identity, verification and lifecycle data to the applications and workflows you already run.
E-commerce
Show verification and ownership on the product page, and start Tap to Buy from the item.
Inventory
Keep product records and lifecycle status in step with your stock systems.
Logistics
Record handovers and custody as goods move, without new paperwork.
AI agents
Your agents and ours connect through MCP, with your permissions in force.
- REST API
- SDK
- MCP
- Custom integrations
Integration options are scoped to your systems and pilot requirements.
Built for your existing workflow. Tailored to your business.